Socal Home Clearouts Gets a+250% Increase in Revenue
Socal Home Clearouts Campaign started in Feburary 2024. In 8 months, Socal grew from making $20,000 each month to making $50,000 per month.
+92
Increase In Leads from SEO
640%
Increase In Website Traffic
+23
Increase in Leads from Paid Ads.
About the project
SoCal Home Clear Outs now has been a family owned cleanout company since 2021. The company specializes in helping families and homeowners declutter their spaces. We knew we could use this as their unique selling point for their online marketing.
The Challenge
SoCal Home Clear Outs’ goal was to increase their business by improving their local and organic search results.
- Most of the competition in the home cleanout space was in local results.
- Their competitors had plenty of people visiting their website.
- People would search their cleanout company on Google and that was it.
But what their competition was missing was local-based content. Instead of making a page for each service area, they relied a lot on their brand name. This challenge turned into an opportunity for SoCal Home Clear Outs.
The Strategy
Step 1 - Website Redesign
We made the website be easier to use, and gave it a new, user-friendly design. The team started by fixing up the main page first. They wanted it to look modern and professional, so they added a simple menu at the top that helps people find their way around. They also made new pages that show home clean out services in different parts of Orange County. You can now find specific service area pages for Irvine, Newport Beach, and other nearby cities.
Step 2 - Location Targeting
Our team looked carefully at what people search for online and what other home clean out companies are doing. We made web pages for different neighborhoods and cities, using words that local people often search for. We also made sure these pages were connected to each other with links to help more people find them.
Step 3 - Google Business Profile Optimisation
We worked hard on the company's Google Maps listing. We added new posts regularly, wrote clear descriptions about the home clean out services, and picked the right business types. We also focused on getting good reviews from happy customers to show up better on Google Maps.
Results
+92
Increase In Leads from SEO
+640%
Increase In Website Traffic
+250%
Increase in monthly revenue
We asked eric to transform us into a home clearout business… Now we get 3-4 cleanouts a week… one of them being a $13,000 lead from seowner marketing.
Micheal Landis
Socal Home Clear Outs